The very first is student work which advertises the board game Clue. The objective of the game is to find the killer. Hence the special soap dispensers are filled with blood like red soap making you a suspect as soon as you use them.
Second place goes for an ambient idea that advertises a book "What women want". The installation features a human size mouse trap with a 6-pack replacing cheese. A sure way to catch men.
Third place goes to a controversial ad made for a computer security firm. The advertisement shows a computer chip that looks like a modern city including a structure that looks like the twin towers. The copy reads: "Some day your computer might become a target."
On the fourth place this bus advertises the Copenhagen Zoo squeezed by a giant constrictor snake. There were no alterations to the shape of the bus. The squeezed shape is an optical illusion created by the clever graphics.
Fifth most popular idea is an ad for a bedding company, which shows a shocking image of a little girl sleeping soundly with a monster under her arms. The copy reads: "Finetra. The bed and bedding experts. Where even nightmares come to rest."
Fifth most popular idea is an ad for a bedding company, which shows a shocking image of a little girl sleeping soundly with a monster under her arms. The copy reads: "Finetra. The bed and bedding experts. Where even nightmares come to rest."
The sixth place is taken by a direct marketing idea for Colgate. Free ice-creams were given to kids. Once the ice-cream was eaten a special message was revealed on the wooden stick reminding kids not to forget to brush their teeth after eating sweets.
The seventh place is taken by a public service print ad from Australia targeting teenage drivers. Visually it reminds you of the boarder magazine photographs showing the different phases of a trick. In this case however the visual reminds us that by killing one member of a family you affect everybody else too. As if the danger of killing a child wasn't enough to slow down in school zones.
The 8th place is taken by a sexy ad for Perrier carbonated water. The heat is dramatized by melted objects all around.
The 9th place is taken by a wanking dog (probably looking at the previous ad) advertising a day time dog care facility. Copy reads: "What's your dog up to when it's home alone?"
The seventh place is taken by a public service print ad from Australia targeting teenage drivers. Visually it reminds you of the boarder magazine photographs showing the different phases of a trick. In this case however the visual reminds us that by killing one member of a family you affect everybody else too. As if the danger of killing a child wasn't enough to slow down in school zones.
The 8th place is taken by a sexy ad for Perrier carbonated water. The heat is dramatized by melted objects all around.
The 9th place is taken by a wanking dog (probably looking at the previous ad) advertising a day time dog care facility. Copy reads: "What's your dog up to when it's home alone?"Finally on the 10th place we have a hilarious TV spot continuing the theme of what men are willing to do for a free beer.
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