Friday 13 November 2009

Research Methods

- Client: Supermarket Chain
- Target Audience: 5-10 year olds children
- Message: Become Healthier

TRACING
Today we practice on the research of information.
At first I started to research about my target audience, tracing different silhouette to get general information of the subject.








WEB RESEARCH

At this point I research about my client through the web.
The aim of the research was to understand:
  • the Brand (high/low awareness, traditional, innovative ),
  • the Company Organization (local, private, public, globally established)
  • the Environmental Impact (high/low impact, open/resistance to change)
DRAWING IDEAS

At the end we had to draw simple image representing the message.
Mainly the first idea that could come up in your mind without having a particular connection with the outcome.










At the end of this day my ideas are much more clear and I know now how to do a better research, organize my work and start my sketch book..:)




No comments:

Post a Comment